About You

As a senior member of the Global Marketing & Regional Hubs team, you will be responsible for leading and managing RMIT's content agenda across all audiences to drive a consistent, engaging and seamless experience.

You will be responsible for the development of range of content assets to drive brand awareness and reputation, acquisition of new customers and deliver targeted, personalised content leveraging analytics and insights. You will oversee a dedicated services team to support internal stakeholders with their creative needs.

To be successful in this position, you'll have:

* Demonstrated experience in senior content management positions (preferably in large organisations) and including accountability for the development and implementation of content strategy.
* Proven experience leading and managing teams in marketing, content or communication functions.
* Experience in working with new media and digital channels including, owned, earned, social and paid to deliver engaging and integrated content strategies.
* Demonstrated ability to deliver business outcomes, including strong commercial acumen, customer acquisition and deep audience engagement.
* Proven experience leveraging data and insights to inform the creation of content and deliver targeted messages throughout the customer journey.
* Proven ability to work autonomously, and to work collaboratively with team members across various functions and senior stakeholders.
* Exceptional organisation, planning and operational management skills.
* Outstanding interpersonal skills – able to communicate and collaborate easily with colleagues, Colleges, Portfolio and external agencies.

Please Note: Appointment to this position is subject to passing a Working with Children Check.

About the Portfolio

The newly formed Experience Organisation in RMIT, part of the Operations portfolio, is established to create great experiences and journeys for our Students, Researchers and Industry Partners. A key component of these journeys and experiences is delivered via our digital platforms. The digital experiences however need to seamlessly integrate with on campus or staff assisted activities of our Students, Researchers and Industry Partners.

Digital enablement and digital transformation are of increasing importance to the research, teaching and learning life of a university, particularly a 'global university of technology and design' like RMIT. Best in breed digital capabilities were established as part of the RMIT 2020 strategy. Within the context of the new 5-year strategic plans, these digital capabilities need further maturing to support:

1 Best in class digital student experience – transform the student experience and underpin the digital strategy.
2 Accelerate RMIT's digital transformation – With the impacts of COVID-19 on the education eco-system, increased need and demand is emerging to respond or create optimise education products and experiences.
3 Experience based and Agile delivery organisation – Integrated business and technology teams delivering and optimising end to end journeys for our audiences.
4 Data to fuel differentiation & decisions – Ensure quality data and integrated systems are available to support data-based decision making, and enable personalised and contextualised services.
5 Simple but secure system foundations – Ensure foundation technology is simplified, free of duplication, and secure.

The Experience Organisation has an essential role to play in realising these goals.

To Apply

Please submit your CV and covering letter addressing your suitability for this position by clicking on the 'Apply' link below.

For further information about this position, please see Position Description below or contact Jan Clohessy via email jan.clohessy@rmit.edu.au

HEW 10 – Assistant Director, Creative & Production (EXP)

Applications close on Tuesday, 15th February at 11.59pm.

About RMIT

RMIT is a multi-sector university of technology, design and enterprise with more than 95,000 students and 10,000 staff globally. RMIT offers postgraduate, undergraduate, vocational education and online programs to provide students with a variety of work-relevant pathways.

Our purpose is to offer life-changing experiences for our students, and to help shape the world with research, innovation, teaching and industry engagement. With strong industry connections forged over 130 years, collaboration with industry remains integral to RMIT's leadership in education, applied and innovative research, and to the development of highly skilled, globally focused graduates.

Our Culture

Our Values inspire us, wherever we are in the world, and guide how we live and work together.

Imagination. Agility. Courage. Passion. Impact. Inclusion.

What unites us is our purpose and our values; they are at the heart of who we are, what we stand for, how we make decisions and connect with each other.

Our people make everything at the University possible. We encourage new approaches to work and learning, stimulating change to drive positive impact. RMIT exists to create transformative experiences for our students, getting them ready for life and work. You will be a part of a productive and collaborative team, who values working relationships and outcomes through open and inclusive planning, continuous information sharing and transparent work practices.

Bring Your Whole Self to Work

We are better for our diversity. When we listen to those who are different to us, or challenge us, we grow stronger together. When we feel like we belong, we can achieve so much more. We respect each other, embrace our differences and build a sense of belonging in our team and beyond.

We are proud that our dedication to diversity has been recognised by a broad spectrum of external organisations. Visit our Linkedin Life pages to learn more and see some of our most recent wins.

RMIT has a strong dhumbali (commitment) to the employment, development and retention of Aboriginal and Torres Strait Islander people within a culturally safe environment; we strongly encourage applications from Aboriginal and Torres Strait Islander peoples.

Vaccination Requirements

The COVID-19 Mandatory Vaccination (Workers) Directions, made under the Public Health and Wellbeing Act 2008 (Vic) and as amended and replaced from time to time (Directions), affect all persons employed or engaged to perform work by RMIT.

As such, offers of employment from RMIT are conditional upon the applicant being fully vaccinated against COVID-19 or medically exempt and providing satisfactory evidence of the same. You can access the Directions here: https://www.dhhs.vic.gov.au/victorias-restriction-levels-covid-19

RMIT is a Disability Confident Recruitment Team and we are happy to adjust the recruitment process for your accessibility requirements. Please contact us at TalentSupport@rmit.edu.au telling us your preferred type of communication and we will be in touch as soon as possible to discuss your requirements.

RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.